Carrie Robinson
Communications strategy Digital production

Making
complexity
legible.

I’m Carrie, a librarian turned marketing and communications professional. I create campaigns, digital tools, and the information infrastructure that supports them.[1]

I manage projects from inception to execution and distill complex information into clear messaging, filling in the gaps and solving problems along the way.

Explore my work
Based in New Orleans | Open to relocation

01 / Selected work

From the big picture
to the last detail.

Campaigns, websites, and systems shaped by the people who need to use them.

01 / Featured project · Forecast Symposium

One event.
Every channel connected.

I connected the website, email, social, media outreach, and sponsor experience around a regional economic forum, then built the workflows to carry that work into the next year.

426
attendees in 2025
23
earned media opportunities
38%
YoY growth in
sponsor revenue
50+
2026 sponsors
Explore the project
Brand / Content / ExperienceA new home
for NOMAR.Website migration & organization-wide rebrand
02Communications leadership / Brand

Bringing a brand and its website forward together

I led the website migration and redesign for the New Orleans Metropolitan Association of REALTORS®, while also leading an organization-wide rebrand, coordinating the people, content, and decisions behind the change.

The thinking & the build

The need

The association's visual identity was misaligned with its goals and the website was cluttered and difficult to navigate. The new website and brand identity needed to reflect the community while effectively guiding members to needed resources and communicating the value of membership and organizational mission. It needed to meet the needs of everyday members, volunteer leaders, industry partners and staff.

My contribution

I coordinated vendors, staff, committee members, leadership and members throughout the initial migration and redesign, developing a consistent brand across organizational imprints and print and digital materials. The new website was initially deployed with 30 pages in September 2023; since then I have roughly doubled the content, building it out to more than 60 pages and introducing a blog, dynamic news and event feeds, and other interactive elements. I folded the semi-autonomous commercial board (CID) standalone website into NOMAR’s, bringing commercial resources into the main association site while preserving the division’s distinct identity. Alongside a coordinated visual identity, this supported closer integration between commercial practitioners and the broader, primarily residential, association. This work formed part of an overarching engagement strategy during which CID membership grew 20% over three years.

What it brings together

A central home for membership information, education, events, and association resources, supported by a consistent brand.

Website development · Brand management · Stakeholder coordination · Editorial direction

Visit the website
Member value calculatorBenefits,
made tangible.From a list of services to a personalized receipt
03Member communications / Interactive tools

Making membership value personal

I built an interactive calculator that translates membership resources and services into an estimated annual value and a personalized, downloadable receipt.

The thinking & the build

The need

A list of benefits can be hard to connect to an individual member’s experience. An interactive resource gives people a way to explore the services they use.

My contribution

I translated the membership value story into a working web tool, combining benefit selection, an estimated value, and a receipt members can save.

Recognition & impact

Selected for presentation at the 2026 NAR Communications Directors conference.

Served as a model for multiple associations, including Louisiana REALTORS® at the state level, which implemented its own version focused on the value of advocacy.

Additional implementations

Interactive web development · Content design · Membership marketing · Claude Code

Try the calculator
The affiliate directoryThe right
connection.Searchable. Filterable. Maintainable.
04Information access / Web development

A directory people can find their way through

I built a searchable WordPress affiliate directory with updates managed through Google Sheets, making both discovery and maintenance part of the design.

The thinking & the build

The need

A member directory has two audiences: the people looking for a service or partner and the staff keeping the information current. The legacy directory consisted of manual static tables, organized by category. It could only be updated by one staff member with specialized knowledge, on a schedule that did not keep pace with member churn.

My contribution

I built and refined search, filters, navigation, and styling through hands-on testing, with an update process connected to Google Sheets.

What it makes possible

Visitors can search by company, contact, city, or keyword and narrow results by region and category.

WordPress · Google Sheets integration · Search & filtering · Usability · Claude Code

Explore the directory

Behind the scenes

Information systems that support the headlines.

Member engagement dashboard

A React dashboard for tracking engagement, supported by attendance analysis, record matching, deduplication, and audience segmentation.

The thinking & the build
The need

Participation was tracked in multiple places: event records in the member database, spreadsheets, committee meeting minutes, with no way to see or compare full participation histories. Leadership needed engagement data for recruitment decisions but had no consolidated view.

My contribution

I built a React dashboard fed by cleaned and deduplicated attendance data, compiled committee participation, awards history, scholarship history, and professional credentials. The pipeline matches records across events and resolves name variants, and each member has an exportable engagement profile. I used the compiled data to develop a scoring model that quantifies engagement with the organization, and developed a companion dashboard view that provides an operational history of committee meetings, classes and events.

What it makes possible

Staff can look up any member's attendance history, and leadership can identify engagement patterns across the full membership to inform targeted retention strategies, leadership outreach and programming decisions.

Silent screen recording: cohort filters, score composition, the engagement leaderboard, and the events and committees view.
The scoring panel: board service 35 points, committee service 30, committee chair 5, events and education 21, awards 3, designations 3, scholarships 3, membership 5, with the source notes below.
The 105-point model, with its weights and source notes stated on the page.
A member engagement profile export: scored 95.0 out of 105, engagement rank 1, tier Exceptional, with a component breakdown, board and committee chair history, committee list and recognition.
The per-member profile the dashboard exports as a PDF.

React · Google Sheets API · Data management · Audience segmentation · Codex

Board resource hub

A SharePoint site that brings governance documents, meeting materials, committee resources, and institutional information together for volunteer leaders.

The thinking & the build
The need

Board and committee volunteers received governance documents, meeting materials, calendar reminders and reference information through email attachments and shared drives with no consistent organization. New board members had no single place to get oriented.

My contribution

I built a single SharePoint site around a shared calendar, document library, and reporting dashboards, with the most commonly needed resources surfaced through cards and highlights.

What it makes possible

Board members can find what they need easily, view a central Board calendar, and onboarding new volunteers takes less time because the institutional context is in one place.

Silent screen recording: the board hub home, its shared calendar, document library and minutes. Two internal credentials are masked.

SharePoint · Information architecture · Knowledge management

CID award winners database

A searchable archive of 575 commercial real estate achievement and honor awards across eight years, brought together from scattered spreadsheets and maintained through Google Sheets API.

The thinking & the build
The need

Eight years of commercial real estate award winners lived in separate spreadsheets with inconsistent formatting. When a member or brokerage asked for their award history, staff had to search multiple files manually.

My contribution

I consolidated 575 records into a single searchable source, with filters for name, company, and award type, plus CSV and PDF export for sharing.

What it makes possible

Member and brokerage requests for awards history can be filled faster, staff can pull reports without manual searching across files, and participation histories can be tracked.

Silent screen recording: searching the archive by name and brokerage, then narrowing by award type and year.

Google Sheets API · Knowledge management · Search & filtering

Project and knowledge management

Updatable planning workbooks for the annual CID Awards program and the Economic and Real Estate Forecast Symposium, with automatically calculated milestone dates. See the Forecast workflow in context →

The thinking & the build
The need

Planning for two major annual events depended on institutional memory held by individual staff and committee members. Key dates, vendor contacts, contract terms, and lessons learned were scattered across inboxes, meeting minutes, and personal notes.

My contribution

I built planning workbooks from those scattered sources, consolidating meeting minutes, contracts, emails, and institutional knowledge into structured, updatable references. The workbooks automatically calculate recurring milestone dates from each event's anchor date, with additional tabs documenting expenses and revenue, sponsorship campaign, ticket sales, program information, and a year-over-year at-a-glance comparison.

What it makes possible

Event planning follows a repeatable process that does not depend on any single person's memory. Each cycle's decisions become part of the knowledge base for the next.

Knowledge management · AI-assisted workflow mapping · Project automation

02 / About me

A librarian’s
instinct.
A communicator’s
perspective.

I help people find, understand, and use information.

I spent years in public libraries before moving into communications and marketing. The curiosity that led me to librarianship is still at the heart of how I work, a process of collaborative discovery. Most of my projects start the same way: someone describes what they want, or just as often raises a pain point, and I help them figure out what they need.

Today, I’m the Director of Communications and Commercial Services at the New Orleans Metropolitan Association of REALTORS®. My work spans integrated campaigns, editorial planning, event marketing, website development, brand management, member and stakeholder communications, project and knowledge management, and budget development and tracking.

Outside of work, you can find me diving into a good sci-fi novel, dinking around the pickleball court, chasing my next weightlifting PR, or just chilling with my English bulldog Petunia.

Petunia sitting in the shade under a tree, panting with her tongue out, looking up at the camera.
This is Petunia.
MS, Information Science
University of North Texas
Concentration in Information Systems
BA, Philosophy
University of Houston
Minors in Public Relations and Spanish

How I work

Find the thread.

I start by mapping what exists: who needs the information, where does it live now, and what’s getting lost. That usually entails research, auditing content, talking to stakeholders, and building a structure.

Make it clear.

I foreground value to the end-user from the beginning, then build outward: core message to full asset suite, across email, social, web, and print. I set up conversion tracking and analytics so the strategy can be evaluated and adjusted, not just executed. All of my work involves coordinating across staff, vendors, sponsors, volunteer committees and governing boards, so stakeholder collaboration is baked into the editorial process.

Build it well.

WordPress, HTML, CSS, JavaScript, React, Google (Search Console, GA4, Tag Manager), SharePoint, Adobe (Lightroom, Illustrator, Premiere Pro), Codex and Claude Code. And always learning more.

Side projects

Things I built because I was curious.

Experiments, prototypes, and small web apps that started with an interesting question and turned into something I wanted to make real.

Explore side projects

03 / Get in touch

Let’s make
something useful.

Have a role or project that connects communications, information, and digital work? I’d like to hear about it.

carrietrobinson@icloud.com
  1. I'm also, like, pretty good at editing AI output.

Celebrate every day

Day Book

A tear-off desk calendar for the browser, with one hand-picked fun observance for all 366 days of the year.

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